From the dawn of
civilization, marketing has become an indispensable ingredient of the society
to being closure the products and customer. It can be established as a process
of exchange of relationships in the transaction and marketing of information,
though a new horizon in the marketing environment primarily is influenced by
perception, environmental, cultural conditions and trends. Spiraling cost of
publications, trimming budget allocation, necessities of up-to-the-minute
information of the user communities, and increasing threat from the information
industries are some of the basic issues which made imperative for adopting of
the marketing techniques of the products of Libraries. Proper
planning, designing, marketing of information products and overall its use as a
source of inspiration must be made available in a viable platform for the users
to have a seamless access to it with least cost. Increasing realization of the
role of information has caused in the establishment of information systems to
provide a galaxy of variety of information services and products. Proper
marketing of services needs sufficient outlets. The value and need based
quality of Information Products using all technological supports must reach the
clienteles so as to allow the user community to derive utmost satisfaction from
using the products. The paper throws light on the marketing of information
products and its trends and issues in the electronic era
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